The Levitt Pavilion invites you to market your merchandise and food products during our summer concert season. We are located in Pasadena at 85 East Holly Street in Memorial Park. One of the older parks in the Pasadena area, this site is situated adjacent to the Old Pasadena business district and next to the Holly Street Metro stop. The park covers 5.3 acres. It is characterized by extensive shrubbery, landscaping, large trees and monuments. In addition to the band shell area which holds 2000 people, there are picnic facilities; benches, a large open grass area; exercise walk; restrooms; and drinking fountains.

Vendors are an important part of the summer concerts under the stars experience and we would like to hear from you if you have products that you think would be compatible with our family-friendly atmosphere. No alcoholic beverages can be sold. Spaces are assigned on a first-come, first-served basis. Our goal is to offer you, the artist, craftsperson, merchant or the food vendor, an opportunity to display and sell your goods to our diverse audiences in one of Pasadena’s most picturesque settings.

The Levitt Pavilion Pasadena anticipates over 45,000 attendees throughout the 10-week concert schedule. Be aware that this is a summer concert series and our guests are focused mainly on enjoying the music, but they really apprciate the additional opportunity to explore and shop with our vendors.

Concert Information

• Attendance is generally between 1000 – 2000 people per concert.
• Our attendees range in age from toddlers to grandparents and everything in between.
• We attract a multi-cultural and multi-ethnic audience.
• There is music onstage every evening. Attendees arrive early to picnic and party and wander in the park before the concerts start.
• Each night of our concert series features a different genre of music. Audience demographics vary from night to night depending on the music style being presented. Check our concert calendar for programming information.

Application Process

• See contact information below to inquire about rates and/or request an application.
• Booth fees are payable by credit card, check, or money order in advance with your application. If you are not selected for a space at the concert, your check will be returned to you. No refunds will be given for no-shows/cancellations once your booth is selected for the event.
• Submission of an application does not guarantee acceptance.
• We want to ensure what you are bringing is likely to appeal to visitors so that vendors make some money and visitors enjoy a variety of quality vendors.
• We attempt to minimize duplication in vendors to be fair to the vendors who commit themselves to our concert schedule early.

Vendor Responsibilities

• Bring and set up your own booth, tables, chairs, enclosure, merchandise, etc. Set up is from 4 to 6pm.
• Electricity access is very limited. Bring battery operated lights.
• All vendor vehicles must be parked away from the concert site prior to the start of the concert.
• Your booth should be staffed at all times.
• Please be considerate of those around you, especially after the concerts begin.
• Remove your booth and clean your area immediately following the concert.
• Any vendors exhibiting aggressive behavior or harassing concert attendees will be escorted off the premises by park security immediately, and no refunds will be given.

Food Vendors

• We encourage all types of food vendors, especially those ethnic food vendors who might correspond with our musical performances and genres.(See our concert line up.)
• Food vendors must have a health permit
• Food products must be self contained.
• Food vendors are encouraged to use recyclable or biodegradable serving products at the park.
• If a generator is necessary, a separate request must be made and approved in advance. Generators may not be running during the concert performances.

Contact

Please respond as soon as possible so we can guarantee you a space.

Contact Levitt Pavilion Pasadena Vendor Info: This e-mail address is being protected from spambots. You need JavaScript enabled to view it