Vendor Program

As a Vendor at the Levitt Pavilion Pasadena, you have an excellent opportunity to reach our audience. In 2016, our concerts averaged 2,200 people in attendance each night and over 110,000 people over the course of the summer. Our attendees come from Pasadena, Altadena, the San Gabriel Valley, the Greater Los Angeles area, Long Beach, throughout California, the U.S. and the globe.  Our  wide  geographic  reach  combined  with concerts that feature genres like Jazz/Blues, Latin, World, Americana, and a Children’s Concert series on Thursday evenings  provide a diverse range of demographics.

Up to 3-4 Food Vendor booths will be at every FREE concert during the season. These numbers are at the discretion of the Levitt Pavilion Pasadena and may change without notice.

* Please do not contact the City of Pasadena directly with any questions you may have about vending at the Levitt Pavilion Pasadena

Program Details
Please click on the tabs below for details about our Vendor Program.

What types of businesses are eligible to participate?

The Levitt Pavilion Pasadena is looking for businesses that would like to do food sales OR simply distribute information at our concerts.

We are looking for all types of food, especially ethnic foods, healthy options, savory, beverages, and dessert!How do I apply?

Application and Approval Process

Vendors may apply to our vendor program through our four-step application process.

Step 1: Application

Please either call the Levitt Pavilion Pasadena at (626) 683-3230 to request an application, or email William Bauer at

Step 2: Coordinating Phone Call

If you are selected, the Levitt Pavilion Pasadena staff will contact you to complete the process, including scheduling. Once you have been contacted you will be emailed a Vendor Agreement along with the necessary submission documents and paperwork required for approval by the City of Pasadena.

Step 3: Paperwork Submission

Submit all necessary paperwork, including licenses, license applications, and other required information or documents to the Levitt Pavilion Pasadena. The Levitt Pavilion Pasadena will then submit your paperwork to the City of Pasadena and wait for approval. (Please see the Rules and Regulations section below for more information on required licenses for our vendors).
Paperwork deadlines 6/14/2017

The City of Pasadena has established permit cycles for vendors working with the Levitt Pavilion Pasadena this summer. Vendors must submit their paperwork by the submission deadline for each cycle.

*Please ensure your paperwork is filled out correctly. Once you submit, you may not re-submit until the next available submission deadline. We suggest early submission to ensure any mistakes are caught before the deadline.

Step 4: Approval!

Once you are approved, you will be notified of your approval! If you are not approved, you may have the opportunity to re-submit your paperwork by the next submission deadline.

Rules & RegulationsAs a partner of the City of Pasadena, we work to ensure that all city regulations and codes are followed so that we can make sure that our events are fun and safe for all of our attendees. Per these requirements, we are required to secure specific information and documents from you or your organization/group for approval from the City of Pasadena. Approval by the city is required before vendors attend our events. * The list below is for information purposes only. We will contact you to secure all of the necessary information.
Licenses/City of Pasadena DocumentsYou must possess a business license (either annual or temporary) from the City of Pasadena to vend at our events. If you already have a business license in Pasadena, you will submit it to us with the rest of your paperwork. If you do not already have a business license, you will need to fill out the proper paperwork, provided by us, to obtain one. For information on pricing, please see the attached Fee Schedule below.

* If you would like to sell food, there are additional requirements. Please see the list below for further information.

Required Info
Contact Name
Name of representative from org. attending event
Tax ID #
State Board of Equalization # (retail)

Required Documents
Levitt Vendor Agreement
City of Pasadena Special Event/Sponsor Form
City of Pasadena Business License
(2) Certificates of Insurance (one that additionally insures the Levitt Pavilion Pasadena and one that additionally insures the City of Pasadena)


City of Pasadena Fire Supplemental Form
City of Pasadena Health Permit
(K) Health Permit Special EventsLocationThe Levitt Pavilion Pasadena Bandshell is located in Memorial Park, Pasadena- just two blocks north of Colorado Blvd. on Raymond Ave. The park is bordered by Walnut St. to the north, Raymond Ave. to the west, Holly St. to the south, and the Gold Line tracks to the East.Schedule and Timing

Set-up: Community Partners MUST COMPLETE set-up 1.5 hours before show time.* Community Partners are encouraged to show up 2 hours before show time to ensure they are completely set up when the festival starts (1.5 hours before music begins).

Take Down: Booths must be taken down no later than 9:30 p.m. on Thur/Sun. and 10:30 p.m. Fri-Sat

Arrival/UnloadingVendors must enter the park through the Senior Center parking lot (located on Holly St.). Vendors will be greeted by Levitt Pavilion Pasadena staff at the back of the parking lot and walked up to the vending area near the Bandshell to unload their equipment and supplies.

Vendors cannot unload from Walnut Ave.
**No cars are allowed to drive/be active in the park from 1.5 hours before the concert starts to at least 20 minutes after the concert is over.

ParkingVendors may purchase a reduced-rate parking pass for $4 per vehicle (regular rate: $6) for the Holly St. garage.

Facebook: Levitt Pavilion will post an announcement that your organization will be at the park on Social Media, including a tag, the day you will be in attendance.

Web: Post your organization’s logo and hyperlink on the Vendors section of the Levitt Pavilion Pasadena’s Website, Include your organization in our weekly E-blast the week you will be at the park

Email: Include your organization in our weekly E-blast the week you will be at the park

On-Site (at the park): Post print literature at our Info Booth throughout the season, Provide you with our print literature for your space(s)

Cross Promotion (You will)Facebook: “Like” the Levitt Pavilion Pasadena Facebook page, Post that you will be at the Levitt Pavilion Pasadena at the beginning of the season, *with tag of the Levitt Pavilion Pasadena, Post that you will be at the Levitt Pavilion Pasadena on the day that you will be in attendance

Web:Put our logo on your website as a Vendor, including text about the Levitt and a link to our page, if possible.

Email: Announce in an email blast (if you do them) that you will be at the Levitt Pavilion Pasadena, including the dates you will be in attendance and the artists that are featured that night- once at the beginning of the summer season and once during the week you will be in attendance

On-Site (at the park): Post print literature at our Info Booth throughout the season, Provide you with our print literature for your space(s)

Materials you must provide: Vendors must provide ALL materials, including tables, chairs, booth space/canopy, 1 lamp, and any other needed materials. Booth space is 8 ft. x 10 ft. *If you would like to use one of our 10 ft. x 10 ft. tent, there is a $25 flat fee.

Allowed Activities:Vendors/Exhibitors may sell family-friendly goods and services according to the rules and regulations of the City of Pasadena and according to the allowed activities of their business license.